Mashable

Why Lyft is trimming its pink mustache

John Zimmer, the cofounder and president of Lyft, was sitting in a meeting this week with his new chief marketing officer and one of the company's partners looking at data about the "ride-sharing" market. It should have been a fairly routine meeting, but for some reason, Zimmer had a big smile on his face. "I said, 'Why are you smiling?'" says Kira Wampler, who took over as Lyft's CMO three weeks ago Zimmer's response, as she recalls it: 'When...

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